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Natalie Gombalova

DIGITAL MARKETING MANAGER This conversion-minded marketer is responsible for strategizing, planning and creating high-calibre content for our website visitor’s digital experience. With over seven years in marketing, Natalie specialises in PPC, SEO, emerging trends, and customer behavioural insights that help clients find the best solutions for their business needs. Linkedin Envelope
US INVESTORS
For international businesses, securing US investment represents more than capital—it's validation and acceleration into the world's largest market. With American investors deploying $215.4 billion in venture capital in 2024, understanding their unique expectations and preparing a compelling market entry strategy is essential for success.
In today's competitive retail landscape, hiring top talent requires understanding the unique compliance challenges across America's diverse markets. From NYC's predictive scheduling laws to Chicago's seasonal staffing patterns, retailers must master city-specific regulations while maintaining operational efficiency. Here's your guide to compliant retail hiring across the US.
germany to the usa
As a German business owner contemplating expansion into the American market, you're about to embark on a journey beyond simply establishing a presence across the Atlantic. While German businesses enjoy excellent reputations in the US for engineering excellence, precision, and quality, expanding from Germany to the US market involves navigating complex differences in business culture, legal frameworks, employment practices, and market dynamics that can significantly impact your success.
C-Suite vs Regional Directors
When expanding your business to the United States, choosing between C-Suite executives or Regional Directors as your first hires can determine your success. This comprehensive guide examines both leadership models, their specific advantages, challenges, and implementation considerations to help international companies make this critical decision with confidence.
eor for market testing
Expanding your business from Belgium, Netherlands, or Luxembourg to the United States opens tremendous opportunities, but requires navigating significant differences in business practices. Beyond simply establishing a presence across the Atlantic, success demands understanding America's distinct approach to employment, communication, regulations, and market dynamics. This guide helps Benelux companies bridge these critical gaps for successful US market entry.
eor for market testing
International companies expanding to the US must navigate the complex landscape of 401(k) retirement plans. This comprehensive guide explains what 401(k) plans are, outlines legal requirements, addresses unique challenges for foreign employers, and offers best practices for implementation—helping international businesses attract talent while ensuring compliance with US regulations.
NORDICS TO THE USA
Nordic businesses expanding to the US face unique challenges beyond establishing a presence. While companies from Sweden, Norway, Denmark, Finland, and Iceland enjoy excellent reputations for quality and innovation, success requires navigating complex differences in market scale, legal frameworks, employment practices, and business culture. This guide provides essential insights for seamless expansion.
EASTER IN THE USA
When expanding internationally, businesses face critical decisions about employment solutions. Understanding the key differences between Employer of Record (EOR), Professional Employer Organization (PEO), and Global Employment Organization (GEO) models is essential for navigating compliance challenges, managing costs, and achieving successful market entry. This guide helps you select the right approach for your global strategy.
us business expansion
When expanding internationally, businesses face critical decisions about employment solutions. Understanding the key differences between Employer of Record (EOR), Professional Employer Organization (PEO), and Global Employment Organization (GEO) models is essential for navigating compliance challenges, managing costs, and achieving successful market entry. This guide helps you select the right approach for your global strategy.
eor implementation
Employer of record implementation provides a streamlined pathway to international expansion without establishing foreign entities. This comprehensive guide walks you through the EOR implementation timeline, process, and key considerations to ensure compliant global hiring while avoiding common pitfalls.
market testing eor
Testing the US market before committing to a permanent presence can be challenging for international companies. An Employer of Record (EOR) strategy offers a compelling solution, providing compliant employment, reduced upfront costs, and direct market engagement without entity establishment. Discover how this approach delivers authentic market insights while minimizing risk during your critical validation phase.
eor vs peo comparison
Understanding the difference between Employer of Record (EOR) and Professional Employer Organization (PEO) services is crucial for your success. While both manage HR functions, they differ significantly in legal structure, entity requirements, and ideal use cases for international businesses.
Expanding your Canadian business to the United States? This comprehensive guide breaks down the critical differences between Canadian and US markets, from legal frameworks to business culture. Discover why the US operates more like 50 distinct markets, how employment costs differ, and what it takes to navigate complex banking, tax, and immigration requirements.
For international companies expanding to the US, understanding workplace celebrations is crucial for building company culture. Americans view celebrations differently than other countries, investing $375 per employee annually in these events. Learn how successful organizations navigate cultural differences to create engaging, inclusive celebrations that drive business results.
The US recruitment market is projected to reach $212 billion by 2027, creating unprecedented opportunities for international staffing firms. With established hubs like New York and emerging centers like Austin, global recruitment agencies can leverage specialized expertise and innovative strategies to capture significant market share in America's dynamic talent landscape.
US BANKING
Foreign businesses expanding to the US market face a crucial challenge: establishing a US banking presence. While operating with foreign bank accounts may seem viable initially, it quickly becomes impractical. This guide explores the essential steps, requirements, and solutions for international businesses seeking to establish a strong banking foundation in America.
Best Unexpected Places to Hire in the USA
As international businesses set their sights on US expansion in 2025, the landscape of opportunity has shifted beyond traditional coastal hubs. From Utah's thriving Silicon Slopes to Georgia's fintech corridor, emerging regions offer compelling advantages in costs, talent, and business-friendly policies for global companies seeking strategic growth.