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Read our latest articles covering key topics that your company needs
to understand when expanding in the USA.

Colleagues discuss 2025 US employee benefits trends.
Navigate the evolving landscape of US employee benefits in 2025. From rising healthcare costs and regional variations to innovative perks, this comprehensive guide helps European companies optimize their benefits strategy. Whether expanding or established in the US market, learn how to stay competitive while managing costs effectively.
US flag, guide for business expansion in America.
The United States holiday season represents a complex cultural, economic, and social ecosystem beyond simple celebrations. For international businesses seeking to establish or expand their American market presence, understanding holiday traditions' intricate nuances isn't just beneficial—it's a strategic imperative. The season's economic impact is staggering, reaching $999.4 billion in 2023.
Man with cyber-tech background, text about U.S. expansion.
The U.S. cybersecurity market is booming, projected to reach $79.3 billion by 2027. International cyber-tech companies can leverage specialized hubs like Washington D.C., Silicon Valley, and emerging markets such as Salt Lake City to access cutting-edge talent, federal contracts, and innovative ecosystems for successful market expansion.
American flag and building with tax policy headline.
Donald Trump's proposed 2024 corporate tax plan could revolutionize international business strategy. With a potential tax rate slashed to 15%, the United States becomes an increasingly attractive destination for global companies seeking expansion. This pivotal change promises enhanced financial flexibility and unprecedented opportunities in the world's largest economy.
Guide for hiring first employee in USA expansion.
This guide provides essential insights into the American employment landscape, from legal requirements and compliance considerations to benefits packages and cultural expectations. Learn about hiring options, cost considerations, and strategic approaches to building your U.S. workforce successfully.
US payroll management guide with calculator and folders.
Navigating US payroll management doesn't have to be complex. Discover how partnering with an Employer of Record (EOR) transforms challenging payroll operations into a streamlined process. From comprehensive setup and compliance to ongoing management and risk mitigation, learn how international companies can efficiently handle US payroll while focusing on growth.
American flag with SelectUSA Investment Summit 2025 announcement.
Foothold America, a leading provider of U.S. expansion solutions, has been selected to moderate a key panel at the 2025 SelectUSA Investment Summit. CEO Joanne Farquharson will lead the "Investment Fundamentals" discussion at this prestigious government event, which attracts over 5,000 global business leaders and investors. The Summit, taking place May 11-14, 2025, in Maryland, serves as America's premier forum for promoting foreign direct investment opportunities.
White House with "US Expansion" text overlay.
The confirmation of Donald Trump's 2024 election victory signals a period of significant change for international businesses operating in or expanding to the United States. With historical data showing substantial impacts on immigration policies and business operations during previous transitions, companies are seeking stable alternatives to traditional expansion methods. While past administrative changes led to increased visa processing times, higher denial rates, and operational disruptions, innovative solutions like Employer of Record (EOR) services are emerging as a strategic pathway for businesses to maintain their U.S. presence and growth trajectory, regardless of political headwinds. This comprehensive analysis explores the challenges ahead and presents practical solutions for international businesses navigating this period of transition.
Healthcare technology growth and US expansion discussion.
As the U.S. health-tech market continues evolving, international companies increasingly seek expansion opportunities in key innovation hubs. This comprehensive guide explores the most promising locations for health-tech development, focusing specifically on digital health solutions, telemedicine platforms, healthcare software, and related technologies that improve healthcare delivery and patient outcomes.
US expansion fin-tech growth guide with city skyline.
As the global fin-tech market expands, international companies increasingly look to the United States for growth opportunities. This guide explores the most promising fin-tech hubs nationwide, focusing on the benefits for international companies seeking to establish a presence in the US fin-tech landscape.

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