By 2015, Optibrium had clients worldwide and a growing US client base. To cater to their US clients, the UK Optibrium team spent a lot of time traveling between the UK and US. This solution was, of course, not ideal nor feasible long term. Without local US support for their business, the company was missing opportunities.

Their primary challenges:

Local US support quickly. To avoid wasting time and money, Optibrium needed a US team who could further develop their US client base and free their UK team to focus on product innovations. The time it would take to set up a US subsidiary and set up payroll and benefits was counter-productive at this stage.

Access to specialist talent. The market for talented professionals with sales experience in such a niche industry is competitive. Optibrium needed to enter the market with a comprehensive compensation and benefits package to entice the best sales professionals to this early-stage company.

Compliance. The pharmaceutical market around the world is one of the most heavily regulated. To ensure compliance in all areas of business and enter the market quickly, Optibrium needed partners who could handle details outside of their area of expertise – that being hiring US employees and managing US federal and state regulations.