Our Mission, Vision & Values

We are men, women, people of color, LGBTQ+ folks, immigrants, parents, activists—and we know the importance of contributing to a world that is not only just but fundamentally kind.

We’re passionate about serving clients who want to expand their companies to the USA. Collaboratively, we develop, refine, and regularly review our mission, vision, and corporate values.

OUR PRINCIPLES

Building an organization that lasts

Our Mission

To make it easy for businesses worldwide to expand to the USA.

Our Vision

To be the trusted partner of choice for international companies, testing, expanding, or scaling in the US from market entry to maturity with services that cut through the complexities of doing business in America.

Timeline of Foothold America?

Foothold America Co-founder, Robert Johnson, moves his family from London to Boston to expand his consulting firm to the US.

Through our parent company, Foothold America offers Employer of Record services to life science clients based in the UK wanting to expand to Boston, USA.

Foothold America is incorporated in the US and offers services as a stand-alone company to businesses in a range of industries in five countries.

Foothold America offers subsidiary setup and People Partnership Services for international scaling companies.

Foothold International Ltd. and Foothold France, SAS are registered to manage our expanding internal workforce.

Foothold America launches PEO+ for international businesses with fewer than 50 US employees looking to conquer the US market with absolute peace of mind.

The story behind our story

Foothold America was founded to fill an unmet need discovered by a British scientist and Chair of Foothold America, Robert Johnson. He and his family moved to the US from London in 2012 to expand the consulting business he started with a partner.

Excited to take advantage of the opportunity in the US life science hub in Boston, USA. Rob found getting accurate information about tax, entity setup, and hiring was nearly impossible to find for a business of one.

Forging on, it didn’t take long for the Boston business to take off. Soon word got out in the UK life science industry that there was a resource making it possible for other UK companies to have the same success in Boston. Foothold America was born.

In a few short years, Foothold America was serving businesses around the world in dozens of industries as the employer of record with their Employer of Record (EOR) Service.

Now, as the trusted partner of choice for businesses of all sizes, Foothold America also provides US Entity Setup Service, PEO+ Cross-Border Support™, People Partnership Service (PPS) and Exclusive Talent Acquisition (ETA) Service to guide companies from market entry to maturity and beyond.

Values that matter

Our values are extremely important to us. These are: Client experience, Trust, Corporate Culture, Diversity & Inclusion, and Social Responsibility.

Trust like our life
depends on it

We build trust with our clients by providing expert guidance that supports the ease in which they do business in the US. We develop collaborative relationships with our clients, emphasizing our role in protecting their company’s interests.

100% of client respondents said they
trust the information they receive from Foothold America.

Spring 2021 client survey

My number one priority is being there for our clients and bringing solutions to all of our clients, no matter how big or small they may be.

Angelique Soulet-Bangurah, Head of Employer of Record Service

Client Experience
beyond expectations

We develop and deliver services that we know to be of value to our clients with professionalism and efficiency focusing our actions on the best interest of our clients.

Diversity & Inclusion
is in our DNA

We promote a diverse and inclusive environment where individuals can succeed professionally regardless of race, ethnicity, culture, nationality, religious belief, gender, gender identity, sexual orientation, age, disability, or marital status.

The Foothold America team is truly a melange and we’re a stronger company for it. Over 60% of our team lives in a country other than where they were born. We understand what it’s like to manage a different culture or language.

Joanne Farquharson, President & CEO of Foothold America

Never have I worked for a company where
I felt so supported and trusted.

Miruna Eliza Ionescu, Head of Marketing

Corporate Culture
like no other

Foothold America fosters a collaborative, positive work environment that respects the contributions of each team member and celebrates individual talents and passion. Open communication and willing cooperation form the bedrock of team interactions. We embody a learning mindset and encourage lifetime professional development.

Social Responsibility is a
vital part of our identity

We actively seek opportunities to support organizations and do business with companies that share our desire to serve local communities, promote equity and fairness for all people, and sustain the environment. We encourage and empower employees to do the same in ways that are meaningful to them.

Foothold America has chosen and supports local and national associations that make a difference in first generation access to college, voting rights, and civil rights.