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Our Mission, Vision & Values

We are men, women, people of color, LGBTQ+ folks, immigrants, parents, activists—and we know the importance of contributing to a world that is not only just but fundamentally kind.

We’re passionate about serving clients who want to expand their companies to the USA. Collaboratively, we develop, refine, and regularly review our mission, vision, and corporate values.

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OUR PRINCIPLES

Building an organization that lasts

Our Mission

To make it easy for businesses worldwide to expand to the USA.  

Our Vision

To be the trusted partner of choice for international companies, testing, expanding, or scaling in the US from market entry to maturity with services that cut through the complexities of doing business in America.

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2012

Foothold America co-founder, Rob Johnson, moves his family from London to Boston to expand his consulting firm to the US.

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2015

Foothold America offers Employer of Record services to life science clients based in the UK wanting to expand to Boston, USA as a service of our parent company, an international life science consulting firm with US & UK offices.

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2017

Foothold America is incorporated in the US and offers services as a stand-alone company to companies in a range of industries in five countries.

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2018

Foothold America offers subsidiary setup and people partnership services for non-US scaling companies.

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2021

Foothold International Ltd. and Foothold France, Sas are registered to manage our expanding internal workforce.

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2022

Foothold America grows to nine internal employees serving hundreds of clients worldwide and employing personnel in more than 25 US states.

Timeline of Foothold America?

2012
2012
Foothold America Co-founder, Robert Johnson, moves his family from London to Boston to expand his consulting firm to the US.
2015
2015
Through our parent company, Foothold America offers Employer of Record services to life science clients based in the UK wanting to expand to Boston, USA.
2017
2017
Foothold America is incorporated in the US and offers services as a stand-alone company to businesses in a range of industries in five countries.
2018
2018
Foothold America offers subsidiary setup and People Partnership Services for international scaling companies.
2021
2021
Foothold International Ltd. and Foothold France, SAS are registered to manage our expanding internal workforce.
2024
2024
Foothold America launches PEO+ for international businesses with fewer than 50 US employees looking to conquer the US market with absolute peace of mind.

Trust like our life
depends on it

We build trust with our clients by providing expert guidance that supports the ease in which they do business in the US. We develop collaborative relationships with our clients, emphasizing our role in protecting their company’s interests.

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100% of client respondents said they
trust the information they receive from Foothold America.

Spring 2021 client survey

My number one priority is being there for our clients and bringing solutions to all of our clients, no matter how big or small they may be.
Angelique Soulet-Bangurah, Head of Employer of Record Service

Client Experience
beyond expectations

We develop and deliver services that we know to be of value to our clients with professionalism and efficiency focusing our actions on the best interest of our clients.

Diversity & Inclusion
is in our DNA

We promote a diverse and inclusive environment where individuals can succeed professionally regardless of race, ethnicity, culture, nationality, religious belief, gender, gender identity, sexual orientation, age, disability, or marital status.
The Foothold America team is truly a melange and we’re a stronger company for it. Over 60% of our team lives in a country other than where they were born. We understand what it’s like to manage a different culture or language.
Joanne Farquharson, President & CEO of Foothold America
Never have I worked for a company where
I felt so supported and trusted.
Miruna Eliza Ionescu, Head of Marketing

Corporate Culture
like no other

Foothold America fosters a collaborative, positive work environment that respects the contributions of each team member and celebrates individual talents and passion. Open communication and willing cooperation form the bedrock of team interactions. We embody a learning mindset and encourage lifetime professional development.

Social Responsibility is a
vital part of our identity

We actively seek opportunities to support organizations and do business with companies that share our desire to serve local communities, promote equity and fairness for all people, and sustain the environment. We encourage and empower employees to do the same in ways that are meaningful to them.

Foothold America has chosen and supports local and national associations that make a difference in first generation access to college, voting rights, and civil rights.
Natalie Gombalova, Digital Marketing Manager
WHO WE ARE

We're real people. Not just platforms.

Our team of experts has the knowledge and expertise to help you navigate the legal and administrative maze of doing business in the US.

Our clients

We’re an internationally trusted partner who works with businesses of all sizes
from London to Tokyo, Stockholm to Dubai, and everywhere in between.
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GET IN TOUCH

Contact Us

Request a quote, talk with our US expansion experts or ask any questions. We will get back to you via email in less than 24 hours.